Each Wednesday I post my favorite links and reads. Enjoy!
Marketing to Men/Dads
How Two Brothers Turned a $300 Cooler Into a $450 Million Cult Brand - I’m a big fan of the YETI brand and their products. Inc. Magazine’s Bill Saporito takes a good look at the rise of a brand geared to men and how it compares to other niche outdoor brands that evolved into international brands.
Youth Sports
My Son Didn’t Start Today - Great read from coach and dad Chris Fore who puts his son’s experience on the bench into the perfect perspective.
Men’s Health and Fitness
Dai Manuel - I’m attending the Dad 2.0 Summit in a few weeks. Dai (AKA Coach Moose) is leading a fitness plan in conjunction with the event. I’m starting the 14-day SmartyPants VITAMINS DadBod Reboot this weekend. You can track my progress leading up the event but check out Dai’s site for some great fitness tips.
Have a good read you'd like to share? Leave it in the comments or @DadBurbia.